Back to School Campaign

Back to school season is one of the busiest times of the year at Samsill, and one of the biggest sales opportunities for the company. This campaign was primarily designed for the Amazon storefront, using colorful video and graphics to appeal to four main target audiences – school aged kids, their parents, teachers, and college students. The result was a stop motion-style video bursting with color, highlighting different school supplies that perform a choreographed “dance” to the upbeat music. This video designed to be edited down into smaller parts for social media and ppc videos.
I storyboarded, captured and edited over 200 photos, and edited the video.