Dem Berries | Krista Nussey Design

Dem Berries Program

Our team brewed Dem Berries for the Texans who wake up every football Sunday to huddle around the TV, beers in hand, knowing they might walk away with broken hearts. When it comes to football, beer won’t fix everything, but it certainly helps make the wins that much more delicious and soothe the sting of loss.

Because this beer was brewed with North Texans in mind, we surrounded the Dallas/Fort Worth area with a media blitz comprised of organic and paid social media, digital advertising, posters for retail locations, billboards, and animated digital boards.

Design Decisions

To pay tribute to Dem Boys, I chose a deep blue for the primary packaging. Accented by light gray details, a subtle downpour of transparent stars that let the silver of the can shine through, and illustrations of juicy blueberries, this packaging appeals not only to sports fans, but also fans of delicious, fruit-forward beverages.

Social Media

The social media strategy for this launch revolved around creating simple, eye-catching videos, gifs, and animations that would quickly communicate the flavor profile of the beer. We also incorporated user-generated content into this launch by sending influencers care packages prior to the official launch date.

Supportive Collateral

Supportive collateral for this launch included billboards around the DFW area, animated billboards for Texas Live and the Stadium, and posters and digital content for bars, restaurants, and retail locations.

Dem Berries Program

Design Decisions

Social Media

Supportive Collateral

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